“Employees who see the direct correlation between their contributions and company performance are more engaged, make better spending decisions, and can identify new ways to increase productivity and growth”. This was the conclusion of a survey conducted by Robert Half Management Resources.

In most companies today, line managers focus on delivering against the company objectives given to them. Their role is to steer and motivate their teams on what needs to be done, while measuring results to identify where improvement is needed. On the other hand, HR typically deals with workforce related matters such as onboarding, remuneration advisory, policies, talent development, non-conformance, and employee satisfaction. Yet, there’s a vital communication gap that HR and Ops may not be fulfilling. Examples of this are:

  • Executive vision for the business
  • Overall company performance
  • Business change management
  • Digital transformation and cyber awareness
  • Building a sense of community

Clarity on these matters helps employees feel more connected with the company and its values. This is where internal communications (IC) and/or department influencers can contribute with meaningful insights and updates.

Communications that drive a positive impact

  • Get every Employee behind the mission

Not just behind the mission, but to keep them there. Set clear company goals. When a company grows, it becomes a bigger challenge to keep each employee excited about the work they’re doing. When they do something that they deeply care about, their productivity is going to be exponentially higher. Make them feel part of the bigger picture.

  • Empower them with technology insights

Sometimes simple tips, tricks, and techniques can make company systems easier. For those on personal computers, keep them aware of cyber threats such as spoofing. It’s also valuable for employees to know where they can get training or support. Digital workers should remain informed of when a system is experiencing technical issues and if there is a temporary work around. Instead of employees being frustrated with “difficult” or “slow” applications, their perceptions can be positively shaped.

  • Celebrate a Department that excels

Everyone likes a positive story in the business, more so during difficult trading times. It highlights that the company does get things right, while recognition is always motivational for those who have contributed to a standout outcome.

  • Prioritize a good Work-Life balance

Get employees to embrace the importance of work, but also understand the importance of maintaining a healthy life. Department influencers can organize social events that employees want to be part of. Sports, cycling, fun runs, walks for charity, and shared exercise events bring people together and emphasize the value of wellbeing.

  • Be receptive to Employee preferences

Give employees the chance to vote on matters that impact them. This can be anything from a preferred internal process, choice of community project, to the most important skill still needed.

  • Keep Employees updated on Perks

There’s no need to break the bank. Contributions such as free meals and casual dress Friday’s go a long way. Other benefits may include free eye or medical examinations, as well as the regular option to donate blood.

  • Support Innovation

Keep employees informed of how they can participate, whether it’s simply a smarter way of doing things, reducing waste, or improving workspaces for better productivity. Most people believe that innovation must be a new product, an advanced feature, or an entirely new customer offering. These are extremely valuable, but demystify the myth that they are the only valued contributions. Let employees know about the idea evaluation process as well as the recognition for awesome contributions.

  • Maintain business positivity

We often overlook the simple victories. These include the winning of a new customer, a deal extension with an existing customer, a well received launch event, and favourable external feedback on an achievement. Recognize the company’s progress.

  • Plan teambuilding activities unrelated to work

While there may be many different roles within your workforce, it’s important to acknowledge everyone as equal ambassadors of the brand. Plan social gatherings and events that can be shared by all.

  • Work scheduling and taking breaks

If your business operates according to schedules, keep them fair and balanced. Communicate those values and any updates. Some scheduling tricks may help too.

Mental vitality is also important, which can include encouraging individuals to take a break when they reach identifiable thresholds.


Department influencers and/or Internal Comms play a vital role for life at work. Whether these individuals are centralized in HR, IC, or interconnected in each department – their communications bring a company and its human capital closer. Isn’t that the foundation of a winning business culture?

About the Author: Martin Brandt

Martin Brandt is the Co-Founder and Chief Strategy Officer for JamAngle.