A social network and a handy paper companion – what could they possibly have in common?

Thanks to our minds wanting to process information with greater convenience, they have shaped how people communicate and consume content.

Twitter for microblogging

  • Short and Sweet

One would think that the strict limitation of 280 characters would be a negative. Clearly, the original 140 characters was too limiting, but this boundary is actually Twitter’s strength. A limited length means that every word counts, most users relish in the brevity.

In our internet and interconnected age, information overload is a reality. It’s a drag on time and effort in our busy, multi-tasking lives. Don’t get me wrong, unlimited detail still has value, particularly when we want knowledge. Imagine a white paper, informative blog, or an online product-manual being capped at 280 characters? However, consider this: our attention span is decreasing. On point, focused communication is a prerequisite. Marketeers and experienced social media managers already understand this.

  • Ease of Use and Simple Controls

Twitter has a clean interface and is therefore very accessible to anyone. It leaves very little room for functional error. A user doesn’t need HTML publishing skills, fancy editors to prettify content, or to understand the formatting nuances of different platforms. It’s simple text, emojis, and an optional link for reference content. Reading from an included link is less imposing for other Twitter users because it’s entirely optional.

  • Low Level of Commitment

Twitter requires very little of its users. People use it for all kinds of reasons, their needs can be fundamentally different.

  • No need to be a Content Guru

It’s an easy way to kickstart blogging or content sharing. An individual can share news, opinions, updates, and links without knowing how to start a blog, or how to best orchestrate detailed content.

  • You own your Message

You are what you tweet. Unlike other social networks that give you tools and features to spruce your profile with graphics, links, pics et al – Twitter is stripped down for a singular focus. Your tweets matter most.

  • Ideal as a Casual Hangout

It’s popular for when users pause to shoot the breeze. Twitter’s casual atmosphere lends itself to informalities.

Sticky Notes, the versatile utility

  • A visual way to organize

Sticky notes are colour coded. Each colour helps organize content into categories, classifications, or groups. This gives a visual association of how things relate to us or each other.

  • On Point

They purposefully have a limited amount of writing real-estate. Have you ever used an A4 sized Sticky Note? So, as per Twitter, words cannot be wasted on the fluffy bits. This makes their message easier to consume.

  • Fast and Simple

What is easier than peeling a Sticky Note, writing on it, and then pasting to a board or logical placeholder? For a business, it’s universally understood by employees of all levels.

  • An Action Prompt

We also use Sticky Notes as reminders. A notification for something to be done. Their portability makes them convenient to place anywhere that will get our attention.

  • Create and Consume matters

At the end of a workshop, Sticky Notes provide a sense of accomplishment. There’s evidence of the collective thinking. Later on, any notes that prompted action are removed once the action has been completed. “Archiving” indicates progress.


In a world where digital communications such as email, intranets, and publishing platforms compete with our time to get things done, lessons in attention grabbing exist within a simple social network, and a handy paper companion.

About the Author: Martin Brandt

Martin Brandt is the Co-Founder and Chief Strategy Officer for JamAngle.