At JamAngle, we are advocates of Micro Comms for internal communications. The evidence of its impact is readily available in many things that people do and possibly take for granted. In earlier posts, I discuss how these communications grab employee attention, and what lessons Twitter gives us. The latter also references the simple Sticky Note and the role it still plays in companies today.

Another powerful micro communication is SMS text. The Short Message Service has become a worthy ally for Marketing. Recent reports are beginning to shed light and help us grasp the magnitude and its future impact. As with Twitter and Sticky Notes, SMS texting shares the same usage attributes:

It avoids content overload

is on point

easy to consume

and convenient to reference.

These benefits support how we prefer to engage with information in our busy lives. Globally, SMS has a significant impact as indicated in the research data.

Global Text Messaging Statistics

  • 5 billion people globally send and receive SMS messages. That’s nearly 65% of the world’s population.
  • 292 million people, 80% of the total population in North America, use text messages.
  • Researchers predict that 6 billion people will send and receive SMS text messages by 2025.
  • 3 billion people access the internet via mobile. It’s predicted that by 2025, 72.6% of internet users will access the web via mobile only, using their smartphones.

Why has SMS been so effective for Marketing

  • SMS open rates are as high as 98%. People will see what is sent to them.
  • As many as 45% of people reply to branded text message blasts they receive.
  • Stats indicate that 73% of businesses expect their budgets for text message marketing and SMS short codes to increase in the next year.

Other interesting SMS facts

  • 97% of companies found they communicated with consumers more efficiently after launching texting initiatives.
  • 85% of customers prefer receiving text messages over a phone call or email.
  • Most people, 71% of consumers, believe that using text messaging to communicate with a business was effective.
  • 70% of consumers want to use mobile messaging to troubleshoot issues.
  • As many as 66% of consumers say they would pay more for something if it was supported by a mobile messaging channel.

Conclusion

Marketing has taken full advantage of the human mindset with the benefits of Micro Comms. It stands to reason that Micro Comms can drive the same impact internally with employees. Ideal for company updates, alerts, and voting polls – it avoids owning busy lives with time swallowing engagement. Micro Comms is ideal for those in HR, Ops, and as Department Influencers, it’s way less effort to compose content. The message and employee reach counts most.

To summarize, perhaps the answer lies in the fact that humans have a shorter attention span than a Goldfish. So, if you’ve made it this far in my post: kudos to you!

By Published On: September 20, 2021Tags: , , ,

About the Author: Martin Brandt

Martin Brandt is the Co-Founder and Chief Strategy Officer for JamAngle.